Responsibilities:
As a Digital Marketing and SEO Specialist, your main responsibilities will be:
- Utilizing Google Analytics 4 (GA4) to analyze website traffic and user behavior.
- Identifying and resolving website page issues that affect user experience or SEO performance.
- Addressing page indexing issues to ensure maximum visibility on search engines.
- Setting up and tracking key performance goals to evaluate the effectiveness of digital marketing strategies.
- Rating and ranking website articles based on SEO performance and relevance to the target audience.
- Ensuring the quality of images used on the website, adhering to both aesthetic and technical SEO standards.
- Managing the company’s Facebook business account, which includes content posting, engagement, and analyzing the performance of social media campaigns.
Experience:
A strong command of English is mandatory. Prior experience in digital marketing, SEO, Google Analytics, and social media management is preferred. Freshers who have a deep understanding of these areas are also encouraged to apply.
Training:
We will provide complete training along with resources to assist you in your role.
Location:
This is a remote position with flexible working hours. You’re expected to maintain a timesheet to keep track of your working hours.
Technical Requirements:
A reliable computer is essential for this role. The ability to conduct online meetings and use common digital platforms is also required.
Skills and Abilities:
We are looking for candidates who can:
- Utilize Google Analytics 4 for detailed website analysis.
- Identify and resolve website issues affecting SEO performance.
- Set, track, and analyze digital marketing goals.
- Evaluate the quality of website content and images based on SEO standards.
- Manage and optimize the company’s Facebook business account.
Personal Qualities:
The ideal candidate demonstrates:
- Attention to detail
- Dependability
- An analytical mind and problem-solving skills
- Integrity
- Ability to cooperate and collaborate
- Flexibility and adaptability
Job Goals:
In this role, you will be expected to:
- Regularly analyze and improve website SEO performance.
- Resolve website issues in a timely manner.
- Continuously monitor and optimize our digital marketing efforts.
- Improve the quality and performance of our website content and images.
Payment:
The payment structure will be project-based, and details will be discussed upon successful selection.
Please note that in this role, having a strong understanding of digital marketing, SEO, Google Analytics, and social media management is crucial.